Maturity model of the sales process in beauty and personal care product companies

Arroyo S.; Ovalle C. · Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology (2022) · DOI: 10.18687/laccei2022.1.1.262

Resumen

In this scientific article, a proposed sales processmaturity model for beauty and personal care products companies, thesomeone that was used as an instrument to carry out pilot test, where indicators for measuring improvement were taken into consideration. In addition, the objective was to guarantee the realization of the process adapted to the new tendencies, specificallyto the CMMI methodology; all this allowed to obtain as a result an efficient a nd effective sales process model. Finally, it was possible to identify a significant difference in the amount of time of a sale before using the designed maturity model and the time of a sale after the implementation of the Framewo rk: which implies a decrease in the amount of time of a sale for the time of a sale post framework. The results produced were, that in the Pre-Test a value of 3 minutes was obtained, in the Post-Test it was 2 minutes, this shows a decrease in the average time of a sale after implementing the maturity model; also, the maximum average time of a sale in the Pre-Test was 10 minutes and in the Post-Test 7 minutes ha ving implemented the maturity model.

Instituciones: Universidad Privada del Norte