MARTÍN CHAMBI’S INDIGENOUS VISUAL DISCOURSE: Legacy and Engagement in the Digital Age

Yucra-Mamani Y.J.; Aragón-Cruz W.E.; Torres-Cruz F. · VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura (2025) · DOI: 10.62161/revvisual.v17.6066

Resumen

This study examines the indigenist visual discourse in Martín Chambi’s legacy and its manifestation within the digital space, using a mixedmethods approach that combines qualitative and quantitative techniques. Descriptive in nature and based on a non-experimental, cross-sectional design, the research draws on metric and visual content analysis. The findings reveal that Chambi’s visual discourse remains relevant in the digital era, adapting to the interactional dynamics of platforms such as Facebook, TikTok, Instagram and YouTube. Attention metrics, including reactions, comments and shares, demonstrate a sustained level of engagement with his work. The study concludes that Chambi’s legacy is not only preserved but also transformed and amplified through digital interactions, reaffirming his position as a visual reference of the Andean world.

Instituciones: Universidad Nacional del Altiplano