Marketing mix and customer satisfaction in an industrial sector company, Cercado de Lima, 2022

Fernández-Calderón J.; Quispe-Berrú F.; Meneses-Claudio B.; Zarate-Ruiz G. · Salud, Ciencia y Tecnologia - Serie de Conferencias (2023) · DOI: 10.56294/sctconf2023483

Resumen

The current study of said research had the objective of presenting an adequate answer to the question regarding the influence of the marketing mix and compensation in public in a business in the industrial sector of Cercado de Lima. Properly, different articles and magazines were investigated in order to identify the authors' points of view. A numerical, correlational approach was used with a non-empirical sketch. Likewise, the data was gathered with a survey of 80 buyers of a company in the industrial sector to measure the impact that considerably influences the commercialization and the response of the users and thus this influences the products, price, place, promotion in the clients., considering two questionnaires with a Likert scale with an estimated population of 200 clients. For this data procedure, the use of the SPSS program was used for the results between the variables, which is according to the chromback alpha 0,966 and 0,977 and an effect on its correlation coefficient .524 and sig. bilateral of <001. In conclusion, this study developed the 4ps have a positive strategic relationship with the second variable in the current market. © Autor(es); 2023.

Instituciones: Universidad Tecnológica del Perú