Marketing mix and business growth of the Tambo company in San Juan de Lurigancho, 2022

Cajahuanca-Hinostroza V.; Meneses-Claudio B.; Carmen-Choquehuanca E. · Salud, Ciencia y Tecnologia - Serie de Conferencias (2023) · DOI: 10.56294/sctconf2023463

Resumen

The purpose of this research is to determine the influence of the marketing mix in the business growth of Tambo in San Juan de Lurigancho, 2022. It was taken as reference national and international antecedents applied in other sectors, and theoretical contributions that allowed the development of the present work were also considered. This was developed with a non-experimental design, the method used was hypothetical-deductive and the type of research is basic. As for the approach is quantitative and a descriptive correlational scope, a survey was used which consisted of 15 questions on a Likert scale where Cronbach's alpha was used for its reliability where 0,769 was obtained for the total of the sample. Therefore, the results obtained will benefit future researchers and will serve as orientation in their research work. Likewise, the correlation between variable "x" and variable "y" was demonstrated. © Autor(es); 2023.

Instituciones: Universidad Tecnológica del Perú