Marketing education in Latin America: a literature review

Suárez-Calixto R.S. · Revista Venezolana de Gerencia (2022) · DOI: 10.52080/rvgluz.27.97.6

Resumen

Marketing education has been covered in various countries. However, studies on marketing education in Latin America are scattered. This study has two objectives: to identify the topics studied in marketing education in Latin America and to propose research topics based on the reviewed articles. For research purposes a literature review has been used. 36 articles have been detected in relation to the research topic. The topics covered are: curriculum, graduates, teaching and students. Among the results are the existence of a bibliography in social sciences that it adequately addresses. It is concluded that student-centered didactics predominates in the teaching of marketing, as well as studies in the teaching of marketing in the virtual context and studies of the teaching and learning process at the postgraduate level in marketing education.

Instituciones: Universidad Peruana Unión