Market research and value-added products: an analysis applied to the Canadian market

Gallo Camila Andrea N.; Ivone Ruiz Atarama C.; Cordova Cordova K. · Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology (2026) · DOI: 10.18687/laccei2026.1.1.299

Resumen

This study analyzes how market research influences the export of Peruvian value-added food products to Canada, highlighting its role in consumer understanding and strategic decision-making. Using a qualitative approach with expert interviews, it seeks to identify opportunities and strategies to strengthen international competitiveness. This is based on theories of competitive advantage, gradual internationalization, and business innovation.

Instituciones: Universidad Tecnológica del Perú