Manzana Verde: Uberizing the food service CASE STUDY

Gallo E. · International Food and Agribusiness Management Review (2024) · DOI: 10.22434/ifamr2023.0028

Resumen

In her quest to elevate Manzana Verde to the esteemed status of a Unicorn, Larissa Arias drew inspiration from triumphant Latin American precedents, notably Rappi, valued at a staggering 3.5 billion. With the unwavering support of a venture capital firm committed to both social impact and scalability, Larissa ardently pursued this ambitious goal. © (2024), (Wageningen Academic Publishers). All rights reserved.

Instituciones: Universidad de Piura