Management Innovation and Competitive Success in Peruvian Companies of the Manufacturing Sector

Valencia-Durand R.A.; Duche-Pérez A.B.; Vera-Revilla C.Y.; Gutiérrez-Aguilar O.A.; Jaime-Zavala M.K.; Rivas Plata A.M. · Lecture Notes in Networks and Systems (2023) · DOI: 10.1007/978-3-031-25942-5_32

Resumen

Innovation seeks to establish organizational strategies to maximize the use of resources that contribute to the proper development of a company. This study identifies the relationship between management innovation and the competitive success of companies in the manufacturing sector in southern Peru. From the quantitative paradigm, of correlative type, a sample was taken, by means of a survey, of managers of 37 companies located in the manufacturing sector. Positive correlations were identified between business competitiveness with product innovation (r =.776), process innovation (r =.779), marketing innovation (r =.556) and organizational innovation with business competitive success (r =.605). It is concluded that the study variables achieve a positive and moderate correlation index (r =.783).

Instituciones: Universidad Nacional de San Agustín de Arequipa; Universidad Católica de Santa María; Universidad Privada Norbert Wiener