It Is Show Time!

Regalado-Pezúa O.; Perdigones A.B. · Innovating for the Middle of the Pyramid in Emerging Countries (2021) · DOI: 10.1017/9781108647731.009

Resumen

The entertainment industry is very heterogeneous, also for the MOP. In this chapter, we present various definitions proposed by different authors with varied academic backgrounds. The truth that they agree on is that entertainment is “that which the people find entertaining,” while leisure is about the actions that suppose freedom and enjoyment. On a global level, the entertainment industry itself has been studied from different sectors, which includes the following categories within the entertainment and media industry: cable or free-to-air television, internet, press, magazines, publishing market, cinema, music, and video games. We present in the chapter different cases in Latin America, obtained from secondary and primary sources such as restaurants because this category is one of those preferred by the MOP since it combines leaving the house, accompanied by family or friends, and enjoying time over a meal. Also other cases such as shopping centers, cinemas, and theme parks. Finally, we present the case of transportation because it is an important factor that impacts not only on entertainment options such as tourism, but also on business opportunities. © Cambridge University Press 2021.

Instituciones: Universidad ESAN