Intercultural Communication and Multimodal Resources of the Ministry of Culture in COVID-19 Prevention for the Awajún Through Facebook, from March to August 2020

Sánchez D. · Desde el Sur (2025) · DOI: 10.21142/des-1702-2025-0025

Resumen

This article analyzes the challenges in intercultural communication between the Ministry of Culture (Mincul) and the Awajún indigenous people during the covid-19 pandemic, highlighting the importance of multimodal resources for effective information shared. Through a qualitative analysis of the informational materials disseminated by Ministry of Culture on Facebook from March to August 2020, as well as the role of translators, interpreters, and activists, linguistic and cultural barriers that limited the effectiveness of communication were identified. The research reveals the urgent need for resources to be culturally relevant and respectful of indigenous languages, such as Awajún, to ensure better understanding and access to information. It concludes that effective intercultural communication is crucial, especially in times of crisis, to ensure the inclusion and empowerment of indigenous communities.

Instituciones: Universidad Antonio Ruiz de Montoya