Intention to purchase products made from tarwi among parents of a private school in San Martín de Porres district, Lima 2025

Salas A.A.G.; Sanchez R.A.R.; Bendezu M.H.P.; Merino J.A.V. · 2025 IEEE International Conference on Technology Management, Operations and Decisions, ICTMOD 2025 (2025) · DOI: 10.1109/ictmod66732.2025.11371990

Resumen

The objective of this study was to evaluate the purchase intention of functional products made from tarwi among parents in the district of San Martín de Porres, Lima, in 2025. The study was quantitative, basic, descriptive, and non-experimental in design. A structured survey based on a five-point Likert scale was administered to a sample of 175 parents from a private school in the district of San Martín de Porres. The dimensions analyzed were: purchase interest, social influence, and perceived control. The results show that the majority of respondents have a favorable attitude toward the consumption of products made from tarwi, especially when these are perceived as beneficial to their children's health, accessible in the local environment, and endorsed by trusted figures such as health professionals. It concludes that there is significant potential to position tarwi as a functional food in urban contexts such as San Martín de Porres. These findings contribute to the understanding of consumer behavior around traditional foods with added value and can serve as a basis for future sustainable business development and food education initiatives.

Instituciones: Universidad Privada del Norte