Integration of a web system with a chatbot to optimize marketing strategies at the real estate construction company GLOBAL MJF architects

Becerra-Perez L.M.; Auccahuasi W. · Procedia Computer Science (2026) · DOI: 10.1016/j.procs.2026.06.545

Resumen

Startups, especially in the real estate and construction sectors, face challenges due to the lack of a functional web system and insufficient use of intelligent agents such as chatbots to optimize customer interaction. The absence of these digital tools limits companies' ability to provide quick and efficient responses to customers through incoming messages, which can result in low customer satisfaction, inefficient query management, and lost business opportunities. In this research, designed a web system with integration functionalities with a chatbot to improve the marketing campaigns of a company in the construction area, where the results include the optimization of customer service, the integration of artificial intelligence to personalize the experience, the generation of predictive analysis and the facilitation of strategic decisions, describe the methodology of how to replicate and scale to the specific needs of companies, present a heterogeneous architecture model to be able to integrate two technologies that are booming in these times and are being a trend in many systems dedicated to retaining the attention of potential customers.

Instituciones: Universidad Científica del Sur