Innovative capacity and new product performance: Indirect effect of absorptive capacity and knowledge transformation

Zirena-Bejarano P.P.; Cabrera Perochena H.J. · Brazilian Business Review (2026) · DOI: 10.15728/bbr.2023.1756

Resumen

The context in which textile companies operate is highly dynamic, with trends, fashion, and consumer tastes constantly changing. This dynamic nature generates concern among managers about the difficulty of remaining competitive in such a rapidly evolving market. The present research proposes that the performance of new products is a key avenue for companies to meet their commercial and financial expectations. The objectives are to determine the mediating effect of the capacity for the absorption and transformation of knowledge on the relationship between innovation capacity and new product performance in textile companies, where empirical evidence is limited. The empirical study on a sample of 166 textile companies in Arequipa, Perú. The analysis employed partial least squares structural equation modeling using Smart PLS. The results reveal that innovative capacity positively affects the performance of new products. Moreover, the potential absorptive capacity and knowledge transformation, acting as mediating variables, contribute to improved performance of new products. As a contribution to management, it is recommended that company managers cultivate an environment conducive to the acquisition, assimilation, and transformation of knowledge. This approach ensures that innovation capacity is reflected in new product performance. This Article is Distributed Under the Terms of the Creative Commons Attribution 4.0 International License

Instituciones: Universidad Nacional de San Agustín de Arequipa