Information systems applied to market research in relation to the implementation of the Yacon Snack

García Arismendiz A.; Mantilla M.M.F.; Farías M.G.R.; Romero H.J.C.; Mercedes A.A.H. · RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao (2022)

Resumen

The Yacón Snack is a venture based on the production and marketing of the product, which will take place in the city of Piura in northern Peru. It is known that Yacón has beneficial properties to regulate blood glucose in patients with diabetes, for this reason, this business idea was born, which over time can be a healthy consumption option for the population with diabetes. The objective of this research work was to carry out a market study to verify the acceptance of the Yacón Snack venture in the city of Piura. The methodology was based on a non-experimental descriptive type design. Among the results found, it was obtained that most of the public approved the marketing of the product, as well as the price proposed as the presentation. It was concluded that the market study is viable and whose reflection was evidenced in the acceptance of the population.

Instituciones: Universidad Nacional de Piura; Universidad César Vallejo