INFLUENCE OF WEB PAGES ON THE CHOICE OF TOURIST DESTINATION

Arelis Moreno-Quispe L.; Coronel-Chugden J.-W. · VISUAL Review. International Visual Culture Review / Revista Internacional de Cultura (2025) · DOI: 10.62161/revvisual.v17.5874

Resumen

This study identifies the information sources influencing young people’s choice of tourist destination. The research is foundational and descriptive, employing a mixed-methods approach. Data were collected via a questionnaire completed by 240 young individuals. The findings indicate that websites are influential information sources for young people when selecting a travel destination. Most prefer regional trips during the summer, favouring beach tourism with a budget of 100 to 300 soles. These findings are relevant for creating content and promoting visual culture within this demographic.

Instituciones: Universidad Nacional de Frontera; Universidad Nacional de Barranca