Influence of the use of social networks on exports of Peruvian textile companies, 2023

Santo J.H.; Fuentes M.L.C.; Espiritu-Martinez A.P.; Luquiños-Sedeno M.G.; Laura M.R.M.; Apaza H.V.A. · Salud, Ciencia y Tecnologia - Serie de Conferencias (2023) · DOI: 10.56294/sctconf2023389

Resumen

As a means of disseminating a product or service, social networks play an important role in modern business, and their contribution is crucial for improving business management. The aim of this study was to analyze the influence of the use of social networks on the exports of textile companies in Peru, 2023. It was a quantitative, non-experimental and correlational-causal study. The sample included entrepreneurs from 300 companies in the textile sector, and a survey was applied to collect information, consisting of 20 items. According to the results, 41 % of the companies surveyed use social networks, and 39 % indicate that they export. The Chi-square value obtained was 708,356 (p-value <0,05), indicating a positive influence between the study variables. Regarding the dimensions, the influence was significantly positive: activities in social networks (χ2 =543,983), sales channel (χ2 =649,975) and advertising (χ2 =507,325). It is concluded that the use of social networks significantly influences the exports of textile companies in Peru, 2023. © Autor(es); 2023.

Instituciones: Universidad Nacional de Moquegua; Universidad Nacional Autónoma Altoandina de Tarma; Universidad Peruana Unión