Influence of the logistics chain on customer satisfaction in Asian digital platforms 2018-2023: literature review

Medaly Javier Huancacuri M.; Del Pilar Miñano Rua A.; Antonio Oria More J.; Fernando Lizardo Balarezo J.; Matallana Farfan G.; Mercedes Cerna Huarachi D.; del Pilar Napa Alva R. · Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology (2025) · DOI: 10.18687/laccei2025.1.1.861

Resumen

Proper and efficient supply chain management is essential for achieving and maintaining high levels of customer satisfaction. This is primarily due to cost reduction and product availability. Similarly, the adoption of new technologies promotes optimal results in customer satisfaction. Therefore, this qualitative article, using the PRISMA methodology, seeks to analyze the influence of the supply chain on customer satisfaction in Asian digital platforms in China, India, and Japan. Through a comprehensive literature review, the study seeks to analyze high customer satisfaction from the perspective of management and inventory, the impact of reverse logistics, and the influence of information technology.

Instituciones: Universidad Peruana de Ciencias Aplicadas