Influence of Service Quality and Sales in Textile Companies, Trujillo 2023

Gonzales J.D.J.; Méndez-Gutiérrez L.L.; Flores-Dianderas K.R. · Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology (2024) · DOI: 10.18687/leird2024.1.1.209

Resumen

Customer dissatisfaction due to poor service can negatively impact sales. This study examines the factors that influence textile companies, fundamental to society, through the relationship marketing approach. The objective was to demonstrate the influence of service quality on sales in textile companies in Trujillo. A descriptive causal correlational approach was adopted, supported by a non-experimental and cross-sectional design, with a quantitative approach. The sample included 46 clients who were surveyed during their visits to textile companies. The results confirmed the acceptance of the alternative hypothesis, with a Spearman coefficient (Rho) of 0.637, which denotes a high positive acceleration. These findings show the need to prioritize service quality in the textile field; Likewise, they provide a robust basis for making strategic decisions and for implementing improvements in business management. It was revealed that offering quality service directly influences increased sales. Therefore, in general terms, it is important to consider it to grow as a country.

Instituciones: Universidad Privada del Norte