Influence of corporate social responsibility on the elements of affective commitment to the employer brand in companies in the manufacturing sector

Huaripata-Chunque R.R.; García-Salirrosas E.E. · Cogent Business and Management (2025) · DOI: 10.1080/23311975.2025.2515479

Resumen

The purpose of this research is to develop a theoretical framework in which the components of the employer brand’s affective commitment—long-term orientation (LTO), enthusiasm for the employer brand (EEB), and emotional attachment (EA)—are influenced by corporate social responsibility (CSR). An online questionnaire was used to conduct the survey, which gathered data from 366 employees of Lima, Peru, businesses. Using SmartPLS software and the partial least squares path modeling method, the data were analyzed to test the hypotheses of the proposed research model. According to the findings, CSR significantly improved LTO, EEB, and EA. In conclusion, it can be stated that organizations that adopt sustainable practices and promote CSR within their business strategy not only benefit society and care for the environment but can also strengthen the emotional connection of employees with the company. With which they can improve morale, productivity, and talent retention, creating a more positive and sustainable work environment in the long term.

Instituciones: Universidad Autónoma del Perú; Universidad Peruana Unión