Implementation of the Power BI tool to improve decision making in the logistics area of a real estate group

Felix-Diaz M.; Enrique Acosta Medina L. · Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology (2025) · DOI: 10.18687/laccei2025.1.1.1509

Resumen

The main objective of the following study was to implement this business intelligence tool to improve decision-making processes in the logistics area of a real estate company, thereby enabling adequate data analysis and more strategic business decisions. The methodology for this study was quasi-experimental, applied, and quantitative in nature, targeting a population of 15 users. The results obtained showed a significant improvement in the application of this tool, called Power BI. Data analysis and interpretation times for creating decision-making alternatives were reduced, achieving a 73% improvement. Furthermore, the number of decisions made based on data than on intuition increased, reaching a positive 70%. Finally, the use of automated tools for report creation achieved 64% improvement, demonstrating improved optimization in information management. This project ultimately demonstrated that using Power BI is quite beneficial to the decision-making process, showing a 68.6% before-and-after comparison of the research.

Instituciones: Universidad Científica del Sur