Impact of social networks on the dissemination of scientific journals in the Andean Community of Nations (2020-2024)

Florez-Guzman M.H.; Gonzalez D.M.R.; Alvares D.M.O.; Caballero J.E.A.P.; Alvares E.O. · Iberoamerican Journal of Science Measurement and Communication (2025) · DOI: 10.47909/ijsmc.279

Resumen

Objective. Our goal was to analyze the use and impact of traditional and academic social networks on the visibility, dissemination, and impact metrics of scientific journals indexed in Scopus from the countries of the Andean Community of Nations during 2020-2024. Design/Methodology/Approach. A descriptive, comparative, and cross-sectional study was conducted. The sample included 81 scientific journals from Colombia, Peru, Ecuador, and Bolivia, identified through various databases such as Latindex, SciELO, and national indexing systems. Their presence on both conventional (X, Facebook, Instagram, LinkedIn, and TikTok) and academic (ResearchGate) social networks was analyzed using content analysis, engagement metrics, sentiment analysis, and correlation with bibliometric indicators. Results/Discussion. Eighty-nine percent of the journals are on X, 45.7% on Facebook, and 34.6% on ResearchGate. Colombia accounts for 55.6% of the journals, followed by Peru (22.2%), Ecuador (14.8%), and Bolivia (7.4%). A significant correlation was found between the h-index and followers on X (r = 0.67), as well as between mentions on social networks and traditional citations (r = 0.71). Instagram showed the highest level of engagement at 7.1%. Conclusions. Social networks increase regional scientific visibility, with X being a major platform and academic networks closely connected to impact metrics. It is advisable to implement integrated digital strategies. Originality/Value. The study presents an innovative approach by combining bibliometric and altmetric metrics and highlights the strategic role of social networks in the scientific communication of the Andean Community of Nations, while providing empirical evidence to support digital editorial policies.

Instituciones: Universidad César Vallejo