Impact of Digital Marketing on Budamaki Company

Guadalupe Mori V.H.; Ogosi Auqui J.A.; Obando Pacheco D.H.; Cano Chuqui J. · Lecture Notes in Networks and Systems (2023) · DOI: 10.1007/978-981-19-7660-5_54

Resumen

Currently, companies have the obligation to acquire new technologies to automate their processes, activities and functions, so that they can guarantee an efficient service. In this article, we present a proposal to implement a web system to improve the digital marketing of the Budamaki Company, thus fulfilling one of its objectives such as developing high quality products and acceptance for its customers. So we opted for the development of a web page for greater interaction with your customers.

Instituciones: Universidad Peruana de Ciencias Aplicadas; Universidad Tecnológica del Perú; Universidad Privada San Juan Bautista; Universidad César Vallejo