Impact of corporate social responsibility on the corporate image of MSMEs: A case study in Tacna

Soto-Fernández B.; Neciosup-Velasquez G.; Rios-Rios S. · International Journal of Advanced and Applied Sciences (2024) · DOI: 10.21833/ijaas.2024.06.018

Resumen

Nowadays, the use of Corporate Social Responsibility (CSR) as a sustainable management tool enhances environmental, social, and economic care in MSMEs and improves business image among stakeholders, creating a competitive advantage. This study aims to determine the relationship between social responsibility and the corporate image of MSME Makinser S.A.C in Tacna, 2022. The results indicate a significant relationship, with a bilateral significance of 0.048 and a correlation coefficient of 22.1%, showing a low correlation. This research contributes to understanding the impact of ethics and CSR on corporate governance practices, promoting inclusion, environmental care, and community well-being.

Instituciones: Universidad Tecnológica del Perú