Green Entrepreneurship—Added Value as a Strategic Orientation Business Model

Castillo-Benancio S.; Alvarez-Risco A.; Almanza-Cruz C.; Leclercq-Machado L.; Esquerre-Botton S.; de las Mercedes Anderson-Seminario M.; Del-Aguila-Arcentales S. · Environmental Footprints and Eco-Design of Products and Processes (2023) · DOI: 10.1007/978-981-19-8895-0_2

Resumen

Traditional entrepreneurship focuses on a take-make-waste strategy to deliver goods on the market. Nonetheless, environmental and social concerns foment the necessity to adopt a new perspective of producing and selling products and services. It is worth mentioning that current businesses are constantly competing for differentiation methods to attract clients. This chapter aims to outline the importance of incorporating green strategies into the supply chain of entrepreneurship to deliver value. Also, we discuss the potential classification of green entrepreneurship according to technological opportunities and their business model. Finally, green innovation among the different subsystems of the value chain of entrepreneurship is crucial for the effective implementation of sustainable development. The findings show the current practices of businesses putting several green initiatives through technology and innovation. Nonetheless, there is a gap between green entrepreneurship and public and government awareness of these venture capitals. It is recommended that governments promote green business practices and ensure a suitable environment for entrepreneurs’ stability.

Instituciones: Universidad San Ignacio de Loyola; Universidad de Lima