Gender Violence in Social Networks. Analysis of the Interaction Generated by the Hashtag #MeGustaLaVidaSocial on Instagram

Revelo-Fernández C.F.R.; Vite-León V.O. · Smart Innovation, Systems and Technologies (2023) · DOI: 10.1007/978-981-19-6347-6_34

Resumen

Social networks have become a space used by contemporary social movements, which have found in them a place for the practice of cyberactivism. The objective of this research is to analyze the interaction generated around the publications on Instagram with the hashtag #MeGustaLaVidaSocial, a phenomenon that originated as a result of a complaint on social networks in October 2020. The methodology used in the study is based on the qualitative approach through the technique of content and thematic analysis of the publications made on Instagram. The research allowed us to know the communicative practices, visibility and reach, frames and values and affinity and support that were generated around the phenomenon. Finally, we concluded that the interaction generated enabled a space where users shared their experiences based on gender-based violence; in addition to being a potential niche for public opinion and the advertising.

Instituciones: Universidad Peruana de Ciencias Aplicadas