Factores impulsores y barreras para la adopción de la sostenibilidad en PYMES turísticas familiares: evidencia de una economía emergente

Claudia Analía Molina Quiroz; Pedro Jacinto Quijije Anchundia; Dianexy Viviana Carreño Villavicencio; Lady Andrea León Serrano · FACE Revista de la Facultad de Ciencias Económicas y Empresariales (2026) · DOI: 10.24054/face.v26i1.4441

Resumen

This study aims to analyze sustainability practices implemented by family-owned tourism businesses in the province of Manabí, Ecuador, within the context of local development and responsible management. The research addresses the problem of limited systematic adoption of sustainable strategies in small and medium-sized family enterprises, a relevant issue due to its impact on competitiveness, generational continuity, and environmental conservation. Methodologically, a mixed explanatory-descriptive approach was employed. In the qualitative phase, semi-structured interviews were conducted with hotel managers and local government representatives; in the quantitative phase, a Likert-type questionnaire was administered to 128 family tourism businesses. Data were analyzed using descriptive statistics in SPSS, obtaining a Cronbach’s alpha of 0.955. Results indicate significant adoption of environmental practices and community social commitment, although barriers related to financing, technical training, and governmental incentives persist. Business longevity and training were identified as facilitating factors for sustainability implementation. The main contribution lies in identifying limiting and enabling factors to strengthen sustainable management and guide public policy strategies in the family tourism sector.

Instituciones: Universidad Nacional Mayor de San Marcos