Exportation and diversification of blueberry markets in Peru 2012-2022

Córdova Pariahuache J.; Maridel Palma Custodio A.; Luis Pantaleón Santa-María A.; Delicia Heredia Llatas F. · Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology (2024) · DOI: 10.18687/laccei2024.1.1.494

Resumen

Research focuses on companies that must adapt to new trends and needs to promote diversification, since many of them continue to opt for trends that are not sustainable in the long term. For this study, it had a descriptive scope, with a quantitative approach, a non-experimental design, where the current situation with the investigated topic is described. They show that Peruvian blueberry exports have increased steadily in terms of value and net weight, although the price per kg decreased. In addition, the blueberry export market has expanded in the last decade in destination countries. Although some companies dominate the market, there has been an entry and growth of new companies that diversify the landscape.

Instituciones: Universidad Tecnológica del Perú