Exploring drivers of organisational attractiveness – the ENATO scale for Peruvian professionals

Martinez-Hague P.; Gabel Shemueli R. · International Journal of Organizational Analysis (2026) · DOI: 10.1108/ijoa-05-2025-5511

Resumen

Purpose – This study aims to address a critical gap in organisational attractiveness (OA) research by developing and validating Peru’s first culturally adapted measurement model (ENATO). Design/methodology/approach – This study used a mixed-methodological approach that combined qualitative and quantitative analysis. Researchers conducted interviews and expert panels to identify components of organisational attractiveness and develop an item pool. The resulting scale underwent validation through multiple exploratory and confirmatory factor analyses. Findings – The results show that OA comprises four dimensions: individual beliefs, organisational beliefs, intentions and actions. The final version of the scale consists of 28 items. Research limitations/implications – Although this study is limited by non-probability sampling, the Modelo de medición integral del Atractivo Organizacional (ENATO) model offers a culturally informed, multidimensional framework that extends organisational attractiveness research by integrating beliefs, intentions and actions and highlighting the contextual variability of attitudinal components. Practical implications – The final scale provides organisations with a culturally adapted diagnostic tool that helps identify factors shaping employer attractiveness, enabling more targeted recruitment, onboarding and retention strategies. Originality/value – To the best of the authors’ knowledge, as the first OA model tailored to Latin America, this study challenges universal assumptions about employer branding and provides organisations with a practical tool to enhance recruitment and retention in emerging markets.

Instituciones: Pontificia Universidad Católica del Perú; Universidad del Pacífico