ECONOMIC VALUATION OF IMPROVEMENTS IN TOURISM AND CONSERVATION IN A NATURAL PROTECTED AREA OF CUSCO, PERU

Ortíz de Orué H.; Alarcón-Novoa J. · Ecologia Aplicada (2023) · DOI: 10.21704/rea.v22i2.2091

Resumen

In Peru, Choquequirao is an ancient Inca archaeological complex, considered a type of Natural Protected Area (NPA), similar to the Machu Picchu archaeological complex. Despite recent improvements, the NPA still lacks being an important tourist attraction. In this study, it was used an “Ordered Multinomial Logit” model, based on the “Conjoint Analysis” economic approach, to obtain a Willingness to Pay (WTP) of US $11.5 per tourist, in addition to the current entrance fee. Likewise, it was estimated that a total of US $ 80 718.5 can be collected annually, which could contribute to the fulfillment of strategic conservation and tourism objectives of the NPA. © Departamento Académico de Biología, Universidad Nacional Agraria La Molina, Lima – Perú.

Instituciones: Universidad Nacional Agraria La Molina; Universidad Nacional de San Antonio Abad del Cusco