E-commerce to Increase Sales in a Peruvian Importer of Hardware Items

Miñan Olivos G.S.; Del Busto Valdez M.Y.; Espinoza Tumpay J.H.; Castillo Martínez W.E.; Chávez J.J.T. · Springer Proceedings in Business and Economics (2024) · DOI: 10.1007/978-3-031-49105-4_60

Resumen

The present chapter sought to demonstrate how e-commerce could increase sales in a Peruvian company importing hardware items. The chapter had a quantitative approach, a nonexperimental cross-sectional design, and a descriptive level. The study population was represented by all company sales and historical sales from 2020 to 2021 were sampled, as well as a sales projection for 2022; therefore, a non-probability sampling was used for convenience. The quantitative evaluation of sales was able to demonstrate that e-commerce managed to increase sales, even predicting a pessimistic behavior in the volume of these through the digital channel of Mercado Libre. Therefore, the study was able to conclude that e-commerce would increase sales in a Peruvian importer of hardware items, so it should proceed with the administrative and operational design so that sales begin their operation in the recommended Marketplace. © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

Instituciones: Universidad Tecnológica del Perú; Universidad César Vallejo