E-Commerce in Social Networks for Gastronomic Businesses

Gamero A.M.; Rojas N.G.; María A.S.; Chamorro M.R.; Escarcena R.T. · CEUR Workshop Proceedings (2023)

Resumen

Since the beginning of 2020, most people in the world have been affected by the health crisis caused by COVID-19. In this context, e-commerce on social networks has been the only alternative that entrepreneurs had to sell their products during this period; since it could only be sold through delivery. This new sales method was favorably accepted by the market and received attention from potential customers and investors. The main objective of the research was to analyze the growth of e-commerce in social networks for entrepreneurs in lasagna sales. This research is a scope review, qualitative approach and hermeneutic phenomenological design. The information was obtained through interviews with entrepreneurs, who highlighted their evolution during the pandemic. Based on the information obtained, the interview data were recorded and subsequently transcribed, coded, triangulated, analyzed and compared with other secondary information. The present study concluded that, in an environment of health and economic crisis, it is viable to reinvent oneself and start a successful trade without much capital, making good use of the opportunities that the crisis itself provides and relying on technology. Today, e-commerce has become a daily habit for people who want to buy/sell and reach more places, revolutionizing classic concepts of gastronomic service and contributing to the process of economic recovery.

Instituciones: Universidad San Ignacio de Loyola