E-commerce and business growth of Inversiones Bonno S.A.C Lima, 2021

Juárez-Risco K.; Silva-Silva T.; Meneses-Claudio B.; Rios-Rios S. · Salud, Ciencia y Tecnologia - Serie de Conferencias (2022) · DOI: 10.56294/sctconf202236

Resumen

Currently many of the small companies that are starting in the market are unaware of the advantages of electronic commerce and the benefits obtained by using this method of trade. That is why this research work proposes to know how e-commerce is linked to the business growth of the company Inversiones Bonno SAC. For the achievement of the research, the method we have used is qualitative with a descriptive scope. In turn, as a research technique we have applied interviews. As a result, it was obtained that e-commerce is linked to the business growth of the company mentioned, because it mainly helps to increase sales, thus achieving a position in the market and grow in the business environment. As a conclusion it is mentioned that the implementation of e-commerce in a company has a positive impact, because the perception of this market is not minimal, but it is outstanding from the comfort zone. Since, the geographic participation in the sale of products is increased; greater reach to new national markets, fluid and fast communication is maintained through digital media. © Autor(es); 2022.

Instituciones: Universidad Tecnológica del Perú