DIVERSIFICATION AND CORPORATE STRATEGY OF AGRICULTURAL PRODUCTS EXPORTS FROM A DEVELOPING COUNTRY

Montes Ninaquispe J.C.; García Juárez H.D.; Arraya Celis E.Y.; Arbaiza Godos K.M.; Escalona Aguilar E.O.; Cruz Salinas L.E.; Farfán Chilicaus G.C.; Fernández-Altamirano A.E.F. · Corporate and Business Strategy Review (2025) · DOI: 10.22495/cbsrv6i3art13

Resumen

This study explores the diversification of avocado exports from Peru during the period from 2018 to 2022, recognizing Peru’s significant export potential. It analyzes export patterns and market concentration levels. Using a quantitative, non-experimental approach, the analysis was conducted with data sourced from the National Superintendence of Customs and Tax Administration (SUNAT). The study applied the Herfindahl-Hirschman index (HHI) to assess the degree of market concentration. The findings reveal an average annual growth in avocado exports of 12.5 percent, alongside a decrease in the average price per kilogram of 5.4 percent. These metrics indicate not only an expansion of the market base through diversification into new markets but also reduced vulnerability to price fluctuations and external demand. The conclusions underscore a significant improvement in the local economy due to diversification, which has subsequently increased Peru’s economic resilience. To foster continued growth in this sector, the implementation of a comprehensive strategy is recommended, encompassing infrastructure, human capital, innovation, and the development of a robust business environment, aligned with the growth of other agricultural products in Peru.

Instituciones: Universidad de San Martín de Porres; Universidad Tecnológica del Perú; Universidad César Vallejo