Digitalization and Success of Peruvian Micro-enterprises in the Retail 4.0 Sector

Ramírez-Asís H.; Vílchez-Vásquez R.; Huamán-Osorio A.; Gonzales-Yanac T.; Castillo-Picón J. · Studies in Systems, Decision and Control (2023) · DOI: 10.1007/978-3-031-10212-7_20

Resumen

Changes in the retail market are urging businesses to adopt a modern manufacturing paradigm known as agile development. In a market that is extremely competitive with changing consumer demands and dramatic improvements in performance, it is seen as a good strategy. This paper focuses on modern technology and the link between two machines and contact between all supply chain elements, also known as digital production. The fourth technological revolution is this modern technology, regarded as the Internet of Things or retail 4.0. It raises multiple challenges and prospects for the industrial world. Business processes, approaches and collaboration with sellers and end consumers must be adapted. This thesis explores the requirements and the usage of technology in this transition. Furthermore, after a sample of over 550 respondents, 334 responses are obtained the inquiry would incorporate a quantitative approach. The test was evaluated using the SPSS statistical method, and regression analysis was used to verify the conclusions. The findings indicate that digitalization and the distribution chain in the retail industry have a direct connection.

Instituciones: Universidad Señor de Sipán; Universidad Nacional Santiago Antúnez de Mayolo