Digital trends and transformations in Peruvian cyberjournalism

Mendoza-Michilot M.; Marquina L.B. · Estudos em Comunicacao (2025) · DOI: 10.25768/1646-4974n41v2a06

Resumen

This study examines recent transformations in Peruvian with persistent challenges such as economic fragility, the cyberjournalism, which have been particularly pronou- need for ethical guidelines for emerging technologies and nced following the impact of the COVID-19 pandemic. marketing strategies, and the challenge of maintaining Through qualitative content analysis and interviews with strong links with reader communities. The relevance of journalists and digital managers, evidence emerges of an the Peruvian case lies in offering recent evidence on how ecosystem in constant reconfiguration: the strengthening a heterogeneous and structurally limited media market arof native digital media, the consolidation of data journa- ticulates digital innovation. This article complements prelism as a strategic skill, growing dependence on platfor- vious literature, which has focused mainly on European ms, and the still cautious adoption of generative artificial contexts, by providing an updated and situated reading of intelligence (GAI) in news routines. Hybrid models of the Peruvian journalistic ecosystem. sustainability are also identified—subscriptions, direct audience support, projects, and services—which coexist with persistent challenges such as economic fragility, the need for ethical guidelines for emerging technologies and marketing strategies, and the challenge of maintaining strong links with reader communities. The relevance of the Peruvian case lies in offering recent evidence on how a heterogeneous and structurally limited media market articulates digital innovation. This article complements previous literature, which has focused mainly on European contexts, by providing an updated and situated reading of the Peruvian journalistic ecosystem. © (2025), (Universidade da Beira Interior). All rights reserved.

Instituciones: Universidad de Lima