Digital Marketing Strategies in a Mype in the Printing Sector

Kristina Bravo Huivin E.; Alberto Alva-Valverde L.; José Quintero-Castro M. · Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology (2024) · DOI: 10.18687/laccei2024.1.1.598

Resumen

In this research, the purpose of the study was to find the different digital marketing strategies for the company "Forms and Supplies S.A.C.". The method used has a non-experimental mixed and cross-sectional approach design, with a cross-section, obtaining a sample of 55 surveyed clients. The tools and instruments used were interviews, documented inspection, and surveys, in turn, it is worth specifying the reliability and validity that was considered on the judgment of experts in the area of digital marketing that in turn took the go-ahead on the alpha of Cronbach who obtained a reliability of 0.88. This means that the results obtained show that more than 65% are men between the ages of 34 and 41, and it is analysed that more than 58% use and get information from Marketplace and WhatsApp. Finally, it is concluded that strategies are analysed, such as: the response automation established in social networks, will strengthen the link of strategic alliances with organizations in the same field and finally, it will generate a development of control of expenses of the digital marketing area that will generate expand the client portfolio and the positioning of the company.

Instituciones: Universidad Privada del Norte