Digital Marketing in the Dental Mypes of the Pro urbanization, Los Olivos, 2022

Ayala-Soto F.; Meneses-Claudio B.; Zarate-Ruiz G. · Salud, Ciencia y Tecnologia - Serie de Conferencias (2022) · DOI: 10.56294/sctconf2022369

Resumen

The present research work entitled "Digital Marketing in the Mypes of the Dental area of the urbanization Pro, Los Olivos-2022", whose objective is to analyze the repercussions that this topic has within the dental area of the urbanization Pro, Los Olivos-2022, in addition to analyzing factors such as social networks, the use of e-commerce and positioning. For the study, the descriptive and correlational methodology was used since theoretical sources were used, as well as the interview guide to collect information on the topic studied, the work carried out under the qualitative approach because it was oriented to the analysis and interpretation of the information collected from experts. Being my study population the mypes of the dental area of the Pro urbanization located in the district of Los Olivos, whose part of the sample is made up of three interviewees knowledgeable on the subject. For the collection of information, an interview guide was used as an instrument applied to the three participants. With relevant effect I was able to observe the implementation of digital marketing in an empirical way in the Mype's of the dental field generating a deficit in the value proposition and positioning. In this way, I could understand that digital marketing through the application of social networks contributes efficiently in the positioning of the Mype's, because it allows to identify the customer and give him a differential proposal. © Autor(es); 2022.

Instituciones: Universidad Tecnológica del Perú