Digital marketing in a protected natural area: sports hunting and hiking

Changanaquí C.G.S.; Navarro J.M.N.; Ramos K.S.J.C.; Ticona-Carrizales L.; Apaza-Panca C.M. · RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao (2023)

Resumen

The Coto de Caza El Angolo is a Natural Protected Area, located in the department of Piura, which provides special conditions for the development of sport hunting and ecotourism. In this sense, the objective of this study was to design digital marketing strategies to promote ecotourism in the Natural Protected Area Coto de Caza El Angolo. The methodology was descriptive, non-experimental and cross-sectional design, with a mixed approach. The result was that it is necessary to publicize the natural resources and tourism activities that can be carried out in this PNA through the use of social networks. Finally, it is concluded that the proposal for the design of digital marketing strategies should focus mainly on creating a web page and on the social network Facebook, in order to generate a greater reach and interaction in the dissemination of the ANP.

Instituciones: Universidad Nacional de Juliaca; Universidad Nacional de Frontera