Digital literacy in the strategic management of fast-food restaurants

Vanessa C.M.R.; Alina C.R.M.; Alan C.S.R.; Sebastian F.S.W.; Ramiro S.-Z.V. · RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao (2022)

Resumen

The general objective of this study was to explain the incidence of digital literacy in the strategic management of fast-food restaurants in a Shopping Center in Comas 2021. This research had a quantitative approach, basic type, explanatory level, non-experimental design of cross-section. The population was made up of 68 collaborators responsible for the management of the restaurants. The research showed that the model used does contribute to the variables, since a p-value <0.05 and a Cox and Snell adjustment were obtained that allows to affirm that the variability of strategic management depends probabilistically between 38% and 44.7% of the digital literacy.

Instituciones: Universidad San Ignacio de Loyola; Universidad Nacional Federico Villarreal; Universidad Nacional Tecnológica de Lima Sur; Universidad Nacional de Jaén; Universidad César Vallejo