Digital and E-Commerce tools as complementary tools in the commercial strategy of Mypes in the textile and services sector of Arequipa

Bravo-Huivin E.K.; Lewis-Zúñiga P.F.; Trillo-Espinoza V.M.; Vargas-Espinoza L.; Rodriguez-Martinez A.J.; Ugarte-Concha A.R. · RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao (2023)

Resumen

The objective of the study was to analyze and compare the changes presented in the analysis of textile companies and their use of e-commerce tools in their management and marketing strategies, focusing on traditional and modern commercial strategies oriented to the use of digital tools and e-commerce. A data collection tool was used, using the variables “use of digital and e-commerce tools” as independent, as well as other dimensions to be used. The information was collected using Google Forms and analyzed statistically with regression and correlation techniques, focused on identifying the influential variables and the reason for the use of digital tools, as well as improvements and implementation of new business strategies.

Instituciones: Universidad Católica de Santa María; Universidad Privada del Norte