Didactics of political communication and digital interactivity in polarized electoral environments

Cusihuamán-Sisa G.; Barreda-Martínez S.; Turpo-Gebera O.; Diaz-Zavala R.; Mango-Quispe P.; Heras J.E.-L. · RISTI - Revista Iberica de Sistemas e Tecnologias de Informacao (2023)

Resumen

This study focuses on analyzing the didactics of communication based on experiential learning and digital interactivity of voters during the presidential runoff elections in Peru, where there is evidence of a marked polarization in messages and a persistent climate of conflict. The research was conducted with the participation of twenty-five final year students studying communication at a public university, using a qualitative-quantitative approach and a documentary analysis focused on interactions on social media, especially on Facebook, to assess message dissemination. The results reveal that students internalize concepts more significantly through practical analysis, witnessing the intense polarization in the media during the electoral process. The relevance of theoretical concepts is highlighted, especially in a context marked by growing economic inequalities during the pandemic.

Instituciones: Universidad de San Martín de Porres; Universidad Nacional de San Agustín de Arequipa