Determinants of the virtual purchase decision consumers in the countries of Peru and Ecuador

Saravia-Ramos G.P.; Carhuancho-Mendoza I.M.; Vasco-Mora F.A.; Orihuela-Ríos N.C. · Revista Venezolana de Gerencia (2022) · DOI: 10.52080/rvgluz.27.8.40

Resumen

The expansion of electronic equipment has produced a favorable digital ecosystem for electronic commerce transactions between companies and virtual buyers. The objective of this research was to identify the determinants of the virtual purchase decision in the countries of Peru and Ecuador. The methodological approach was based on the quantitative approach, non-experimental, cross-sectional, explanatory design, the sample consisted of 613 people in Perú and Ecuador who had previously made a virtual purchase. The results showed that the determinants of the virtual purchase decision corresponded to the knowledge of the use of the Internet, the hours that remain in the revision of the web pages and the Apps, and the final decision is made by the mother; therefore, it can be predicted that the online shopping preference will be increased next year.

Instituciones: Universidad Privada San Juan Bautista; Universidad César Vallejo