Designing a value proposition based on Lean Startup and Scrum for creating a beverage made from Amazonian fruits sweetened with Yacon syrup

Napan A.S.; Lopez D.T.; Paredes M.P.; Torres C. · Congreso Internacional de Innovacion y Tendencias en Ingenieria, CONIITI (2024) · DOI: 10.1109/coniiti64189.2024.10854837

Resumen

In Peru, excessive consumption of sugary beverages has emerged as a growing public health issue. This phenomenon is associated with an increase in chronic diseases such as obesity and diabetes, negatively impacting the population's well-being and generating a significant economic burden on the healthcare system. This article develops a combinatorial model that links two approaches: Lean Startup and Scrum, in 5 phases, with the purpose of creating a value proposition. The main result of this research supports the effectiveness of merging Lean Startup and Scrum in successfully addressing the market need. Problem validation demonstrates that 87.5% of respondents identified excessive consumption of sugary beverages as a significant issue. The questionnaire also confirmed a marked interest in the beverage, with 87% willing to try it and 68% interested in tasting events. The main conclusion highlights that the research has fulfilled its motivation by demonstrating the viability of the value proposition and the effectiveness of combining the methodologies.

Instituciones: Universidad Peruana de Ciencias Aplicadas