Design of an Enterprise Architecture Model Applying TOGAF in the Sales Management of Fast Food SMEs

Ovalle C.; Lezcano G.C.; Luna R.F. · International Journal of Engineering Trends and Technology (2024) · DOI: 10.14445/22315381/ijett-v72i3p129

Resumen

- In this study, a design of Enterprise Architecture for an SME aimed at the fast-food sector is carried out. The purpose of this research is to design the AE so that the small business can optimize its sales, be able to carry out adequate after-sales, analyze the orders, and follow up on each customer who arrives at the store. The studio presents the architecture using the stages of TOGAF from the Preliminary Analysis, Architecture Vision, Business Architecture, Service Architecture, Technology Architecture and Opportunities and Solutions, which allow the SME to meet its strategic objectives. It is concluded that the implementation carried out can reduce the existing difficulties, improving the sales process of the organization, being that the indicator completed orders obtained an improvement of 19%, for the indicator customer complaints an improvement of 30% was obtained, for the indicator daily sales growth rate obtained an improvement of 15% and for the indicator increase of customers an improvement of 11% was obtained, noting that all the indicators presented achieved positive results with the implementation of the TOGAF Enterprise Architecture framework.