Dependence on social network site: a multidimensional approach to benefits, trust, and use

Bravo E.; Cuentas A.G. · Issues in Information Systems (2021) · DOI: 10.48009/2_iis_2021_162-174

Resumen

Facebook has emerged as the most popular social networking site (SNS). The literature has extensively studied factors that explain the continued use of Facebook. However, less attention has been paid to the dependence on SNS. Previous literature focuses on the study of dependence as an addiction. However, for most users, the social network does not become problematic but rather a feeling of the intense hook but not troublesome. Based on the smartphone literature, a model is proposed that explains dependence based on the benefits it provides, trust with the platform, and frequency of use. Data was collected from 240 users and analyzed using the partial least squares technique (PLS). The results empirically support the model. These findings allow us to become aware of the causes that can make users dependent, albeit not in a dysfunctional way.

Instituciones: Universidad del Pacífico