Data Analysis on the Digital Content of a Peruvian Journalistic Media Outlet

Fernandez-Saucedo Y.Z.; Bravo-Guevara D.R.; Cerna-Moyano M.E.; Damian-Chumbe F.A.; Wong-Kit J.E.G. · Lecture Notes in Networks and Systems (2025) · DOI: 10.1007/978-981-97-9327-3_3

Resumen

The present study is a qualitative content analysis. For its elaboration, the observation technique was used for the analysis of 25 journalistic pieces of the newspaper La República that stood out for their high interaction. Among the findings, it was evident that the hyperlinks used generate a new experience for users. Interactive infographics, podcasts, streaming shows, flyers, digital cartoons, as well as comics enrich news reading and immersion audiences in technology. In conclusion, the contents of the journalistic medium present media elements in their live broadcasts through Facebook. Likewise, it was evidenced that they use various media, such as social networks (Facebook, Instagram, and YouTube) and their official website. Finally, the platforms used by the newspaper La República use tools that facilitate the search for information. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.

Instituciones: Universidad Privada del Norte