Culture and consumer behaviour of quinoa as an organic product

Mamani E.F.; Rodriguez-Huamani R.E.; Arce-Ortiz N.V.; García-Tejada G.F. · Idesia (2022) · DOI: 10.4067/s0718-34292022000200133

Resumen

The consumption of organic products such as quinoa in recent years has transcended in the context of the gastronomy of rural and urban homes due to its high nutritional value to counteract diseases. The article aims to characterize the profile of culture and consumer behavior of quinoa in its different presentations and in different countries where households include it in their diet. The methodology used to prepare the review databases such as Scopus, SciELO, Redalyc and and other publications on the consumption of quinoa were consulted and through the descriptive analysis of the limited existing studies on it consumption, the culture and consumer behavior of quinoa were characterized. The results reveal that the consumer ingests quinoa for breakfast, lunch and dinner in whole grain as well as processed in different presentations, as well as the green leaves and the incinerated stem, depending on the taste of consumers, the countries that consume the most in South America They are Bolivia, Peru and others. Quinoa is consumed not only by rural households, but has also transcended in the households of urban segments in different countries. In conclusion is that it contributes with important information to enrich the literature on the behavior of the consumer of quinoa in a scenario of constant changes in search of a healthy diet, to counteract certain diseases that afflict humanity.

Instituciones: Universidad Nacional de San Agustín de Arequipa; Universidad Nacional del Altiplano