Creativity and entrepreneurial intention in Peruvian university students

Eliana Lizet C.-C.; Cristian Armando R.-L.; Jorge Alberto V.-M. · Proceedings of the LACCEI international Multi-conference for Engineering, Education and Technology (2024) · DOI: 10.18687/laccei2024.1.1.1011

Resumen

Currently, people's entrepreneurial intentions are closely linked to the creative talent of students.Based on the above, the present research aims to determine the existence of a relationship between creativity and entrepreneurial intention in students of universities in North Lima, Peru 2023.A basic methodology, quantitative approach, non-experimental design, correlational level was used with 107 university students as sample.According to the results, a good level of creativity was found in 59% of the students, together with a good level of entrepreneurial intention in 61%.Likewise, the existence of a relationship between the creativity variable and the dimensions attitude (0.749), behavioral control (0.681) and subjective norm (0.608) was demonstrated.In conclusion, there is a direct and positive relationship between the creativity variable and entrepreneurial intention with a correlation value of 0.741 in university students in North Lima, Peru 2023.

Instituciones: Universidad César Vallejo; Universidad Privada del Norte