Creative Leadership and Innovation Strategies: The Mediating Role of Entrepreneurial Passion

Paredes L.; Santiago M. · Revista Venezolana de Gerencia (2025) · DOI: 10.52080/rvgluz.30.111.18

Resumen

Creative leadership, innovation strategies and entrepreneurial passion are managerial tools for companies to survive and become stronger. This research had a double purpose: the first was to analyze the effect of creative leadership on innovation strategies. The second was to examine the mediating role of entrepreneurial passion between creative leadership and innovation strategies. With a sample of 406 questionnaires, the quantitative techniques of multivariate analysis necessary in the methodology of structural equations were applied to test the hypotheses about the causal relationships between the latent constructs described in a conceptual model. The results show that creative leadership produces a direct positive impact on innovation strategies, and an indirect impact through entrepreneurial passion. It is concluded that entrepreneurial passion plays a mediating role between creative leadership and innovation strategies.