Corporate Social Responsibility in the Peruvian company management

Guadalupe Zevallos O.G.; Rodas Valladares J.F.; Torres De Salinas F.M.G.; Egusquiza Rodriguez M.J. · Revista Venezolana de Gerencia (2023) · DOI: 10.52080/rvgluz.28.104.27

Resumen

Corporate Social Responsibility (CSR) is a business approach that implies that companies assume responsibility for the impact of their activities on society, the environment and all stakeholders related to their operation. In the contemporary business context, the effective implementation of CSR improves the image and reputation of the company, which attracts clients, investors and human talent, which translates into competitive advantages. The objective of the following work is to describe the impact of CSR on the performance and reputation of Peruvian companies. For this, a quantitative investigation is developed with the application of a survey with a Likert scale to different interest groups. A moderately high impact was evidenced, which translated that the CSR of Peruvian banks stimulates innovation in products and processes, promoting sustainable and socially beneficial solutions. Likewise, it strengthens relationships with stakeholders, creating a support and collaboration network that promotes joint development. In addition, the bank’s commitment to respecting human rights, environmental protection, financial inclusion and collaboration in social projects is appreciated, generating a positive social impact on society.

Instituciones: Universidad Nacional del Callao; Universidad Nacional José Faustino Sánchez Carrión; Universidad César Vallejo